Case Studies
01 Findability
Project Type Product/UX/UI Design
Industry E-Marketing
Users E-Marketing Specialists
Role Product/UX/UI Designer
Tools Sketch, Axure, Zeplin
The project involved designing and developing a first-of-its-kind MVP from POC to beta release. The main feature, "findability," collects and analyzes advertisers' keyword data, performance, and competitiveness from Amazon, the world's largest e-commerce platform.
The Challenges
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Complexity—the complex POC required meticulous team planning and coordination
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First-its-kind—this unique deliverable was challenging to perform product research
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Aggressive timeline—the Product Design team had about six weeks to design UX/UI and prototype
Discover and Define
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Defined the knowns and broke them down into digestible sizes for development
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Prioritized team efforts into different phases for collaboration
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Created a 6-week project timeline to deliver the project on time
Ideation and Design
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I collaborated with the Product Owner and Team to whiteboard, brainstorm, and define the key features
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I created a workflow for design clarity
Design System
Due to the company acquisition, the branding color system had to be re-aligned with the new one. The transition was seamless because of the reusable design components
Product Design
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I adopted the "spreadsheet" motif to ensure a short user learning curve because the target audience is
e-marketeers who have extensive knowledge of general spreadsheets -
I created high-fidelity mock-ups and prototype
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I collaborated with business stakeholders with daily progress and iterations
Impact
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The design phase was completed in 6 weeks and handed off to the Dev team.
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The beta was successfully released to its select clients in two months after handoff.
02 Site Article Repository
Project Type Product/UX/UI Design
Role Product/UX Designer / UI Architect
Industry healthcare Insurance Provider
Tools Sketch, Axure, Sympli
Users General Public
The project involved restructuring the information architecture of the healthcare article repository on the company’s public website. The goal is to give visitors and members all the healthcare articles they need to make decisions quickly and easily.
The Challenges
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The problematic user access to the articles reduces business value
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No proper organization of the extensive library of articles reduces user value
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The flow restructure is limited to fewer than two levels as it is restricted to use the predefined site templates
Define and Design
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I partnered with IxD and Visual Design team to create a flat hierarchy user flow
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I collaborate with the Content Team to define tag categorization
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I created detail page requirement documents for the Dev Team to evaluate development efforts
Ideation
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I collaborated with UXD and IxD teams to brainstorm and created whiteboard ideations
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I utilized the tool "Sketch" to explore layout permutations
Product Design
I utilized Photoshop, Sketch, and Axure and created high-fidelity mock-ups and prototypes with the pre-defined page templates and hierarchy
Impact
I created a business-focus and user-centric POC with an interaction that demonstrates the flat hierarchy. It allows users and members to quickly access health and wellness information. It also serves as the baseline for further development.